PENGUIN

You Should Read a Book

AD CAROL BENITO // CW TED MASTERSON // CW ANNA BREINFALK

On average 12 people respond to a tweet with the phrase "You Should Read a Book" daily, making it a common insult on Twitter. We agree, everyone should read more books and luckily Penguin is here to help.

*Disclaimer: This campaign was created for a student award show and was not published or endorsed by Penguin or Twitter.

The Launch

On National Literacy Day (Sep 8th), Penguin responded to all those tweets with a relevant book recommendation which takes the user to a link where they can purchase the book. For the day of the launch these books were shipped to recipients at no cost.

After the Launch

To help future user book recommendations, we will create a page on Penguin's site. There, users will be able to input the URL of a Tweet which will match with a book and its Penguin.com listing.