The Case4Her

The Menopause Canvas

Details

Menopause is still something taboo and its absense from mainstream media causes a lack of awareness about this phase of life, which can be detrimental to women, trans-men and non-binary people of all ages.

So we created The Menopause Canvas - a campaign to generate awareness and break taboos around menopause through artistic expression, using feminine hygiene products as blank canvases. Each artwork tells the story of its owner, on how they experienced menopause.


Details

Menopause is still something taboo and its absense from mainstream media causes a lack of awareness about this phase of life, which can be detrimental to women, trans-men and non-binary people of all ages.

So we created The Menopause Canvas - a campaign to generate awareness and break taboos around menopause through artistic expression, using feminine hygiene products as blank canvases. Each artwork tells the story of its owner, on how they experienced menopause.


Role

Art Director

Project Type

Social Campaign

Women tell their experience of  menopause using feminine hygene products.

We invited everyone who's experienced menopause to participate by taking one or more feminine hygiene products they no longer use such as tampons, pads or menstrual cups. Using these, they are free to express what menopause meant to them through a drawing, painting, illustration, poem, collage etc. Once complete, they take a photo of their art and send it to us @menopausecanvas.

Social Media

All posts that appear here are the beautiful creations made by women who have experienced menopause from around the world including Spain, Argentina, Brazil, US, India, and Mexico using the hashtag #themenopausecanvas.

Visit our instagram account if you wish to participate!

Awards

NY Festivals - Shortlist
D&AD - Wood
ADC - Shortlist

Team

AD/CW Andrea Proenza

AD/CW Carol Benito

AD Lua Delgado

ECD Tim McDonald

Director Paul Trillo

CD Emlyn Allen

SAD Hunter Patrick

©CAROL BENITO

©CAROL BENITO

©CAROL BENITO