Xapo Bank
Digital Campaign
Role
Art Director
Project Type
Digital Campaign
The Brief
Bitcoin users have lots of issues around Bitcoin storage such as lost USBs, hacking, no interest growth, difficult to spend, no customer service etc.
With Xapo bank, users can physically store their bitcoin in secret underground bunkers with incredibly secure protocols. This makes it the most secure Bitcoin storage available and it's also easy to use. Win-win.
Brand Identity
We created Xapo's brand identity system with cutting-edge visuals, strategically positioning Xapo Bank as a trusted expert in this dynamic and evolving market.
Brand Campaign
The campaign was built around the idea that Bitcoin users can continue facing issues with Bitcoin storage… or they can use Xapo Bank.
Team
GCD EB Davis
CD Jan Barcikowski
CD Bryan Ortiz Dempler
EP Heather Harlow
Agency
AKQA