Connect4Climate

Connect4Climate

Melted Courts

Details

Global warming is the biggest existential issue we're facing, and professional athletes are beginning to face the harsh consequences. Recent heat waves around the world have been so extreme that roads have literally melted. So we decided to build awareness of this extreme heat in a fun way - by organizing the first official tennis match on a court with melted lines.


Global warming is the biggest existential issue we're facing, and professional athletes are beginning to face the harsh consequences. Recent heat waves around the world have been so extreme that roads have literally melted. So we decided to build awareness of this extreme heat in a fun way - by organizing the first official tennis match on a court with melted lines.


Details

Global warming is the biggest existential issue we're facing, and professional athletes are beginning to face the harsh consequences. Recent heat waves around the world have been so extreme that roads have literally melted. So we decided to build awareness of this extreme heat in a fun way - by organizing the first official tennis match on a court with melted lines.


Role

Art Director

Project Type

OOH + Experiential

Indian Wells organizes the first tennis match on melted lines.

OOH, print and digital teaser promos hint at something unusual. On the day of the event, fans discover that the court is melted! Ticket sales for this event go towards charities supporting climate change.

Sport and art come together to tell a bigger story.

To reach a larger audience we'll paint courts in major capital cities with melted lines for everyone to experience. This unique court will capture the attention of influencers, news outlets and others making it a highly instagrammable moment.

Awards

Clio Sports - Bronze
D&AD - Graphite
NY Festivals - Shortlisted
Creative Conscience - Shortlisted

Team

AD/CW Jara Dichas
AD/CW Carol Benito

©CAROL BENITO

©CAROL BENITO

©CAROL BENITO