
Melted Courts
Role
Art Director
Project Type
OOH + Experiential
Indian Wells organizes the first tennis match on melted lines.
OOH, print and digital teaser promos hint at something unusual. On the day of the event, fans discover that the court is melted! Ticket sales for this event go towards charities supporting climate change.
Sport and art come together to tell a bigger story.
To reach a larger audience we'll paint courts in major capital cities with melted lines for everyone to experience. This unique court will capture the attention of influencers, news outlets and others making it a highly instagrammable moment.
Awards
Clio Sports - Bronze
D&AD - Graphite
NY Festivals - Shortlisted
Creative Conscience - Shortlisted
Team
AD/CW Jara Dichas
AD/CW Carol Benito