Levi's

Silvertab ®

Details

SilverTab is the essence of the 90’s spirit. The fit that made the 90’s as iconic as they were. Oversized cuts, and loose silhouettes with relaxed and optimistic vibes. In collaboration with Levi’s, we were tasked to develop the Spring / Summer ‘22 campaign.

Our creative approach was all about empowering yourself (living large). Taking ownership of the space/room by using extra wide lenses and low angles to accentuate each individual. Using the power of scale in both typography and imagery to emphasize people’s attitudes through movement and facial expressions.


Details

SilverTab is the essence of the 90’s spirit. The fit that made the 90’s as iconic as they were. Oversized cuts, and loose silhouettes with relaxed and optimistic vibes. In collaboration with Levi’s, we were tasked to develop the Spring / Summer ‘22 campaign.

Our creative approach was all about empowering yourself (living large). Taking ownership of the space/room by using extra wide lenses and low angles to accentuate each individual. Using the power of scale in both typography and imagery to emphasize people’s attitudes through movement and facial expressions.


Role

Associate Art Director

Project Type

Product Launch Campaign

From retail stores in Wisconsin to global social channels.

The product launch campaign reached every corner of the world in all shapes and sizes. Within the US we launched a series of assets that featured US influencers while the global campaign featured Levi's models.

Our work extended into retail stores within the US and globally, as well as social, web and digital media. The messaging and design system were carefully curated to adapt to a global audience.

Team

AD Celia Paysan
AAD Carol Benito


Agency

AKQA


©CAROL BENITO

LinkedIn

Instagram

©CAROL BENITO

LinkedIn

Instagram

©CAROL BENITO

LinkedIn

Instagram