Budweiser
Drink To Wear
Details
Young people like wearing Budweiser, but don't drink it. It's perceived as a "Dad's beer" and Budweiser wanted us to change that. That's why we created a special bottle edition where all the labels are made of iron-on transfer paper, so they can turn anything they want into Budweiser merch. Really, anything. It's time to go from wearing and not drinking, to doing both.
Young people like wearing Budweiser, but don't drink it. It's perceived as a "Dad's beer" and Budweiser wanted us to change that. That's why we created a special bottle edition where all the labels are made of iron-on transfer paper, so they can turn anything they want into Budweiser merch. Really, anything. It's time to go from wearing and not drinking, to doing both.
Details
Young people like wearing Budweiser, but don't drink it. It's perceived as a "Dad's beer" and Budweiser wanted us to change that. That's why we created a special bottle edition where all the labels are made of iron-on transfer paper, so they can turn anything they want into Budweiser merch. Really, anything. It's time to go from wearing and not drinking, to doing both.
Role
Art Director
Project Type
Integrated Campaign
Awards
The One Show - Gold
Team
CW Leire Jauregibeitia
AD Carol Benito