INFOSYS
Champions Evolve
CD EMLYN ALLEN // CD BRYAN DEMPLER // DIRECTOR NIC YIALLOURIS // SENIOR AD CELIA PAYSAN // ASSOCIATE AD CAROL BENITO // COPYWRITER TED MASTERSON
Whether in sports or business, the best evolve to stay on top.
In both worlds, stagnation is the enemy. With a competitive landscape that is perpetually shifting, evolution is key to continued success, and Infosys helps their customers to continually evolve by giving them the edge.
In this global campaign, tennis legend Rafael Nadal and the world's #1 women's player Iga Świątek, take center court in a stunning global campaign to tell the story of their evolution.
Our debut on the world's biggest stages.
As the US Open welcomed millions of tennis fans to the city of New York, Rafael played a game of his own in a simulated 3D world at Times Square battling the elements of wind, rain, heat and fog in the larger-than-life showcase.
Rafa Nadal and Iga Świątek were also featured at iconic venues and digital Out Of Home placements including Times Square, Madison Square Garden, John F Kennedy Airport, London Heathrow Airport and Bangalore's International Airport. In addition, the campaign spanned several social channels and a multitude of digital display banners.
2 tennis icons. 1 powerful story.
Rafa's story spans his entire career, featuring 5 different iterations of Nadal through the ages, while Iga's story showcases her ability to adapt her game within a single match. We carefully crafted each story to seamlessly transition from one iteration to the next.
The AI evolution.
Using a combination of traditional production techniques, redevelopment of wardrobe from years past, and proprietary AI facial image reconstruction we were able to create Rafa evolving through various stages of his career seamlessly.
Rafael Nadal said:
“I love the way Infosys has brought its digital expertise across industries to the global tennis ecosystem. It has transformed the tennis experience for a billion global fans and truly empowered all players on the tour with analytics that they could have only dreamt of a few years ago. Also, the impact that Infosys is making beyond the court – creating the next opportunity for people, businesses, and communities – deeply inspires me. I believe it’s our shared aspiration to create societal good that makes our handshake truly meaningful.”