LEVI'S

SILVERTAB

SENIOR AD CELIA PAYSAN
ASSOCIATE AD CAROL BENITO

SilverTab is the essence of the 90’s spirit. The fit that made the 90’s as iconic as they were. Oversized cuts, and loose silhouettes with relaxed and optimistic vibes. In collaboration with Levi’s, we were tasked to develop the Spring / Summer ‘22 campaign.

Our creative approach was all about empowering yourself (living large). Taking ownership of the space by using extra wide lenses and low angles to accentuate each individual. Using the power of scale in both typography and imagery to emphasize people’s attitudes through movement and facial expressions.