NIVEA SUN

THE MELANOMA PLASTER

CD SARAH BUGGLE // CD JOÃO PEIXOTO // AD INTERN CAROL BENITO // CW INTERN ARIEF BRITANTIO

During my internship at JvM I pitched a proactive idea, and after a company wide rigorous selection process one year later they gave it life!

Skin cancer is the most common type of cancer, but nobody gets their skin checked. So we decided to build a simple plaster that could save lives by reminding people to check their skin everytime they use it.