Global warming is the biggest existential issue we're facing, and professional athletes are beginning to face the harsh consequences. Recent heat waves around the world have been so extreme that roads have literally melted! So we decided to build awareness of this extreme heat in a fun way - by organizing the first official tennis match on a court with melted lines.
*Disclaimer: This campaign was created for a student award show and was not published or endorsed by Connect4Climate or Indian Wells.
OOH, print and digital teaser promos hint at something unusual. On the day of the event, fans discover that the court is melted! Ticket sales for this event go towards charities supporting climate change.
To reach a larger audience we'll paint courts in major capital cities with melted lines for everyone to experience. This unique court will capture the attention of influencers, news outlets and others making it a highly instagrammable moment.