Young people like wearing Budweiser, but don't drink it. It's perceived as a "Dad's beer" and Budweiser wanted us to change that. That's why we created a special bottle edition where all the labels are made of iron-on transfer paper, so they can turn anything they want into Budweiser merch. Really, anything. It's time to go from wearing and not drinking, to doing both.
*Disclaimer: This campaign was created for a student award show and was not published or endorsed by Budweiser.